S.lk by Alani McKenna Textiles
Made for curls, by someone with curls
A visual identity created for S.lk, a small brand of 100% silk accessories by Wellington-based textile designer Alani McKenna.
The design follows the logic of the product itself: silk that flows, curls that move.
The system - logo, colour palette, illustrations - was built through a process of careful listening and ongoing feedback.
Each element was drawn by hand to keep the work personal, clear, and close to the material.
Built gently, layer by layer, in tune with the brand’s voice.
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