RONIN Equipment Rental
How can a visual identity reflect precision, adaptability, and technical clarity?
RONIN is an Argentinian business specialising in equipment rental for the audiovisual production sector.
Working directly with the client, I developed a visual identity grounded in the figure of the ronin, a masterless samurai known for discipline and independence. These traits were translated into a structural, grid-based design that reflects the technical precision required in gear rental and setup.
The typographic system draws on rigging logic and mechanical assembly, complete with bolts and modular guides, creating a logo that feels engineered, not just drawn. Designed to adapt across digital and print applications, the identity is built for function, clarity, and durability in high-pressure production contexts.
