CePIA – Night of Museums, Córdoba

Working in-house at CePIA – the Centre for Production and Research in Arts at the National University of Córdoba – I was tasked with developing the visual identity for the annual Night of Museums, a city-wide event celebrating art and culture.

To capture the atmosphere of nighttime exploration, I designed an identity inspired by Hitchcock’s Psycho. The aim was to create a bold, cinematic image that could resonate with a wide audience. The campaign included posters, social media graphics, web assets, and printed materials. Developed in collaboration with the communication team, the result was a cohesive and striking visual system that helped drive strong attendance and visibility.