Visual Identity for Night of Museums, Córdoba

Intertextuality Between Cinema and Cultural Events

Commissioned by Córdoba University, I developed the visual identity and promotional materials for the Night of Museums, an annual Argentine event similar to Nuit Blanche.

Inspired by the iconic movie scene from Alfred Hitchcock’s "Psycho," I designed an impactful image that creates intertextuality between the film's tone and the event. The campaign included flyers, social media graphics, web assets, print advertisements, and billboards.