Creative Brief:
Gods & Goblins is a community-driven metaverse experience.
“Goblin Town” is undergoing a transformation to “Gods & Goblins” and requires a new logo that aligns with the rebranding and encompasses a steampunk aesthetic.
The main challenge is creating a visually striking logo that harmonizes the new brand identity with steampunk vibes, while also meeting a tight delivery deadline of a few hours. This demands a quick yet strategic design approach to produce a compelling logo that resonates with the target audience.
Rebranding and Logo Redesign for “Gods & Goblins”
Collaborators
This design work was created whilst working within the product design team from Non Fungible Labs.
Art directors:
Jesse Metcalfe, Declan Murphy
Roles
Lead Graphic Designer
Logo design
Iconography
Brand guideline
Logo evolution and creation
Main and complementary font families
