This work was commissioned by Casona Cultural Centre of the Council of Córdoba in Argentina. This is a center for multiple cultural activities located in a grand heritage building but attracting few visitors. A new management team desired a new approach to appeal to more people. I developed a graphic that fulfilled the function of being a program-of-activities, while at the same time serving as a promotional poster for the “Casona” itself.

The goal was to highlight the architecture and history of the old house in which the cultural center operates. This concept inspired me. This design work was created directly with the client.